Landing page or company website: which does your business need
Updated: · Webu
A landing page is a one-page website built for a single goal, such as selling one service, running a campaign or taking event registrations. A company website has several pages and presents the whole business: services, work, team and contacts. At Webu a simple website (landing page) starts from 480 GEL and takes about 2 weeks; a standard (business) website starts from 1,200 GEL and takes 4 to 6 weeks.
- Landing page
- from 480 GEL · ~2 weeks
- Company website
- from 1,200 GEL · 4–6 weeks
How does a landing page differ from a company website?
| Landing page | Company website | |
|---|---|---|
| Goal | One specific action | Presenting the whole company |
| Structure | One long page | Several pages and sections |
| SEO | One or two search phrases | Many phrases, a page for each service |
| For ads | Excellent | Good, if each campaign has its own page |
| Timeline at Webu | About 2 weeks | 4 to 6 weeks |
| Price at Webu | from 480 GEL | from 1,200 GEL |
When is a landing page the better choice?
- You have one product or service
- You are running an ad campaign on Facebook, Instagram or Google
- You need registrations for an event, course or promotion
- The business is new and you want to test the idea quickly
- The budget is limited and you need the site fast
When is a company website the better choice?
- You have several services or directions
- You want to show up on Google for many different phrases
- Clients check a lot before deciding: your work, team, process
- You need a blog, news or several languages
- The website is the main source of trust for partners and investors
How can 3 questions help you choose?
Answer three questions. If the answer to two or more is “yes”, you most likely need a company website. If not, start with a landing page.
- Do you offer more than one service or product?
- Do you want people to find you on Google for different questions?
- Do clients need a lot of information before they decide?
Can you start with a landing page and expand later?
Yes, and it is often the smartest route. The key is to build the landing page from the start so that new pages can be added easily. That is why at Webu we define the scope before we begin: what you need now and what you may need in the future.
Frequently asked questions
What is a landing page?
A landing page is a one-page website built for one specific goal, such as selling a service, running a campaign or taking registrations.
How much do a landing page and a company website cost?
At Webu a simple website (landing page) starts from 480 GEL and a standard (business) website from 1,200 GEL. The final price is set once the scope is agreed.
Which is better for SEO?
For ranking on many search phrases a company website is better, because each service can have its own optimized page. A landing page works for one or two main phrases.
Which is better for advertising?
For an ad campaign a landing page is often better, because it keeps visitors focused on one goal without distracting links.
Discuss your website with us
First we understand your business, then we build the right solution for it. The first 30-minute consultation is free.